Coming
Soon
The Story Behind the Success
From reviving a legacy company to launching the category-disrupting brand Not Your Mother's®, Bethany and Rocky Pagliarulo have spent over two decades transforming the beauty landscape. As entrepreneurs, brand builders, and visionaries, their journey is one of resilience, creativity, and growth-culminating in one of the most recognizable stories in modern haircare.
Now, for the first time, they're sharing what they've learned along the way.